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Green Product Innovation and Firm Performance: Assessing the Moderating Effect of Novelty-Centered and Efficiency-Centered Business Model Design

Author

Listed:
  • Yuan Ma

    (College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China)

  • Qiyue Yin

    (Department of Finance and Economics, Shandong University of Science and Technology, Jinan 250031, China)

  • Yajun Pan

    (College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China)

  • Wei Cui

    (College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China)

  • Baogui Xin

    (College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China)

  • Ziqian Rao

    (College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590, China)

Abstract

Motivated by government policies and decision-makers’ opportunity perception, many firms have invested in green product innovation. The effect of this type of innovation has been analyzed in extant literature thoroughly, but how to improve innovator’s economic performance is still under-researched. When considering this research gap, the business model theory is used in this paper. An empirically based and testable framework is developed. Using survey data from 231 traditional manufacturing firms in China, these hypotheses are tested. The results show that novelty-centered and efficiency-centered business model design themes all play a moderating effect on the relationship between green product innovation and firm performance, while a fit between green product innovation and novelty-centered design theme is better for firm performance.

Suggested Citation

  • Yuan Ma & Qiyue Yin & Yajun Pan & Wei Cui & Baogui Xin & Ziqian Rao, 2018. "Green Product Innovation and Firm Performance: Assessing the Moderating Effect of Novelty-Centered and Efficiency-Centered Business Model Design," Sustainability, MDPI, vol. 10(6), pages 1-13, June.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:6:p:1843-:d:150263
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    References listed on IDEAS

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    Cited by:

    1. Sher Jahan Khan & Amandeep Dhir & Vinit Parida & Armando Papa, 2021. "Past, present, and future of green product innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 4081-4106, December.
    2. Ana Labella-Fernández & M. Mar Serrano-Arcos & Belén Payán-Sánchez, 2021. "Firm Growth as a Driver of Sustainable Product Innovation: Mediation and Moderation Analysis. Evidence from Manufacturing Firms," IJERPH, MDPI, vol. 18(5), pages 1-22, March.
    3. Chenli Yin & Maria Paz Salmador & Dan Li & M. Begoña Lloria, 2022. "Green entrepreneurship and SME performance: the moderating effect of firm age," International Entrepreneurship and Management Journal, Springer, vol. 18(1), pages 255-275, March.
    4. Muddassar Sarfraz & Larisa Ivascu & Muhammad Ibrahim Abdullah & Ilknur Ozturk & Jasim Tariq, 2022. "Exploring a Pathway to Sustainable Performance in Manufacturing Firms: The Interplay between Innovation Capabilities, Green Process, Product Innovations and Digital Leadership," Sustainability, MDPI, vol. 14(10), pages 1-19, May.
    5. Wenjing Cai & Chun Yang & Bart A. G. Bossink & Jingtao Fu, 2020. "Linking Leaders’ Voluntary Workplace Green Behavior and Team Green Innovation: The Mediation Role of Team Green Efficacy," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    6. Xiao Han & Jiayun Zhang, 2022. "Business Model Innovation Paths of Manufacturing Oriented towards Green Development in Digital Economy," IJERPH, MDPI, vol. 19(24), pages 1-34, December.
    7. Shubo Liu & Min-Ren Yan, 2018. "Corporate Sustainability and Green Innovation in an Emerging Economy—An Empirical Study in China," Sustainability, MDPI, vol. 10(11), pages 1-29, November.
    8. Maria Rosa De Giacomo & Raimund Bleischwitz, 2020. "Business models for environmental sustainability: Contemporary shortcomings and some perspectives," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3352-3369, December.
    9. Ayça Kubra Hizarci‐Payne & İlayda İpek & Gülüzar Kurt Gümüş, 2021. "How environmental innovation influences firm performance: A meta‐analytic review," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1174-1190, February.
    10. Ke-Liang Wang & Fu-Qin Zhang, 2021. "Investigating the Spatial Heterogeneity and Correlation Network of Green Innovation Efficiency in China," Sustainability, MDPI, vol. 13(3), pages 1-20, January.

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